Who really decides where we will fly tomorrow?
The Invisible Strategies Behind the Launch of a New Air Route A new route is one of the most sophisticated…
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The Invisible Strategies Behind the Launch of a New Air Route A new route is one of the most sophisticated…
Every year, on June 1st, the Coptic Church commemorates the entrance of the Holy Family into Egypt. The celebration coincides…
From colonial cities and protected natural wonders to immersive cultural journeys and new transatlantic connections, Northeastern Brazil reveals a richer,…
ADVERTORIAL – ADVERTISING INFORMATIONRoyal Highland Festival: Bhutan’s Hidden Land Above the Clouds The Royal Highland Festival Bhutan offers a rare…
MAY IPW 2026 — Greater Fort Lauderdale, United States — May 17–21, 2026. The main marketplace for inbound tourism to…
SEO, GEO, AEO and proprietary data: building knowledge to be recognized in the travel narrative In contemporary tourism, the point…
Evolving Regulations and Voluntary Standards: Turning Compliance into Perceived Quality In travel, compliance is no longer merely a defensive safeguard.…
Amazônia, the great breath of the world At the beginning, it is not sight. It is sound. A wave of…
Cities as Ambassadors – The City as a Diplomatic Subject The concept of the “ambassador city” is positioned within a…
Peripheral Agri-Food Landscapes World Traces – Lesser-known cultures and territories Choosing to stay adjacent to a major destination, rather than…
The beauty that does not show itself and the secret rhythm of the travel experience What remains of a journey…
“Download the full report: Shaping the Future of Solo Travel for Gen Z”
Beyond the journey: the ship as an autonomous experience In the contemporary narrative of tourism, the cruise is undergoing a…
Holistic Wellness Beyond SPAs Longevity, mental health, personal development, nature, and hybrid programs as a strategic lever for emerging destinations…
Destinations in Evolution: Orchestrating Tourism Revitalization Cultural Protection, Sustainability, and Narratives that Transform the Travel Experience into a Long-Term Experience…
Sensory, Synesthetic, Augmented: The Journey Imprinted in the Five Senses Travel is undergoing a profound transformation that first and foremost…
The best memory of every trip does not exist There is a question that runs through every travel story, often…
A destination long defined by complexity Bhutan has always represented a destination that is both fascinating and complex. It attracts…
Two dates, one shared origin April 21 carries a rare symbolic weight in history. It is the traditional founding date…
From Promises to Proof: Indicators and Processes That Make Success Replicable When Success Stops Being a Story In travel, success…
Supply Chain in Turbulence How airlines can protect capacity, service quality, and margins in the era of high fuel costs…
How the crisis in the Middle East is reshaping global travel routes According to an analysis published by Reuters, the…
BIT Milano 2026 confirms how a B2B tourism trade fair in Europe can evolve into a systemic platform shaping the…
The tourism trade calendar has become an operational map for those working in outbound travel. Events, workshops and B2B summits…
It is no longer a niche for die-hard fans, but one of the most powerful drivers shaping the travel choices…
In contemporary tourism, especially experiential and eco-oriented travel, the word safety no longer coincides with the absence of risk. It…
Kenya is a destination that works best when approached with a simple and radical idea: here, nature is not a…
The Olympic Games function as a gigantic accelerator of attention: in just a few weeks, they concentrate what a destination…
The sea of Malaysia was calm like a lake of oil; the moon, rising behind the forests of Borneo, gilded…
New hotel distribution networks Direct agreements, micro GDS and community sales as structural alternatives to OTA dependency Online Travel Agencies…
In the narrative of travel, photography has always played a selective role. It has isolated fragments, chosen angles, and constructed…
De-seasonalisation is not a tactical manoeuvre to fill gaps in the calendar. It is a strategic act of direction: deciding…
Prototyping a destination means changing one’s mental posture before changing tools. It means stopping the habit of considering territories as…
Founded in 1932 and voted Best African Airline in 2025, EGYPTAIR is one of the world’s longest-operating airlines and a…
In Greenland, the journey begins before departure, when you realise that you are not purchasing a destination, but accepting an…
In the European tourism lexicon, the concept of the border is changing its nature. From a physical line, it is…
In the contemporary lexicon of travel, the word safety is no longer confined to the idea of extreme risk or…
The news of the institutional mission of UN Tourism to Mexico, with an agenda focused on cooperation, sustainable development, and…
Flight delays and cancellations have once again exposed the structural fragility of global air transport, especially during peak travel periods…
In the increasingly crowded calendar of trade fairs, roadshows, workshops, and conventions that mark the year of global tourism, the…
In contemporary tourism, the raw material is no longer only the landscape, historical heritage, or the quality of hôtellerie. Increasingly,…
In travel, the difference between a “nice” chatbot and an assistant that truly sells comes down to one word: context.…
Some concepts seem simple when read, but become sinuous when brought into the real world. A fair supply chain is…
There are countries you pass through, and countries that pass through you. India is a country you do not simply…
There are moments when a single idea, on its own, can change the direction of a place. It happens when…
International educational cooperation is today one of the most profound movements through which people, communities, and territories come to know…
Before every journey, there exists a small, original vocabulary. It is not a formal dictionary, but a set of sign-words…
There is a kind of travel time that does not require long stays, because it lives on acceleration, rapid discovery,…
Odissey Magazine interviews Ambassador Marcello Giusto and the authorities of the National Tourism Institute of Argentina InproTur. The meeting takes…
From Bleisure to Work-Life-Travel: When Travel Becomes a Creative Ecosystem The transition from traditional business travel to bleisure was only…
There are trips we remember for their coordinates, and trips we remember for their voices. Of the former, dates, kilometers,…
There are cities that do not exist solely within their own geographies. Cities in which the perimeter does not define…
When people talk about regenerative tourism, it is often imagined as a refined label, a fashionable concept. But those who…
For years, we have described the world of travel through a stark crossroads: on one side, low-cost, on the other,…
commercial surgery is emerging as the new strategic approach in tourism B2B: less dispersion, reduced costs, and sharper, high-quality relationships.with…
Living segments in tourism are reshaping how we think about travellers, moving beyond fixed targets to reflect real, fluid identities…
Travel payments are becoming an essential part of how we design, book and live our journeys, moving with us across…
Educational travel is no longer a simple school trip or organised tour, but a journey that promises transformation and generates…
Argentina travel experience is not simply about visiting a destination, but about crossing a living narrative that unfolds across landscapes,…
Imagine a rainforest covering much of the country, a transparent and wild Pacific coast, local communities welcoming visitors with a…
Cultural and economic corridors in tourism are reshaping the way nations connect, transforming routes into real infrastructures of relationship where…
Craft tourism and living craftsmanship reveal how handmade traditions become powerful tools for cultural transmission and authentic travel experiences. Craftsmanship…
Happy mistakes in travel remind us that the most meaningful journeys often begin the moment our plans fall apart. When…
Jordan tourism insights emerge at a decisive moment, where the country brings together the breadth of history and a contemporary…
Hotel data culture is reshaping hospitality, turning information into decisions and transforming hotels into living systems where every data point…
Travel captions are not decorative text but critical levers in travel publishing, the place where images become language and emotion…
The countries that will experience the longest darkness of the century: itineraries of silence between desert, science, and collective wonder…
Open collaboration in tourism begins in moments where innovation is not born from an algorithm or a marketing plan, but…
Airport lounge design is the place where a brand’s promises stop being slogans and become behaviour. It is the environment…
I asked myself this evening, as the photographs and videos of a journey taken by others flowed before my eyes,…
There is a suspended, fragile, and perfect moment that precedes every beginning. When the immense pavilion of WTM London stretches…
In Vanuatu, arrival is not merely logistical: it is an entry into a fabric of relationships. A small group of…
Global Tourism Trends 2025 2025 marks the definitive post-pandemic recovery of global tourism, with expectations of sustained growth. Over 1.1…
When the client asks for a price, offer a vision There is a moment, at the agency counter or in…
How big data influences tourism strategies and provides a useful basis for determining their success When Data Meets Desire There…
Sometimes a journey is not an escape but a return: to life, to a body that starts responding again, to…
There is an Egypt that still surprises, beyond the iconography of the Pyramids and the eternal Sphinx. An Egypt of…
There is an archipelago in the North Atlantic where light does not merely illuminate: it reassembles the landscape with every…
When the weapons fall silent, the margins remain: city edges hastily stitched, roads that recover traffic but not trust, words…
Mozambique does not offer itself all at once: it reveals itself in layers, like a palimpsest of sea, stone, and…
Geography takes the shape of feelings; movement becomes editing. The road is a strip of film that runs and records.…
This article was commissioned by Odissey from the Culture and Information Office of the Embassy of Türkiye in Italy: official…
At dawn, in the vivid green of Costa Rica’s rainforest, light filters through the leaves like a slow breath. The…
The rules of distribution are changing again. After the rebound that brought international arrivals back to pre-pandemic levels in 2024…
Postcard 1 — Mount Rushmore, South Dakota Carlo buys a postcard at the exit of the visitor center and spends…
In 2025, the airline industry is expected to generate approximately €843 billion in total revenues; the passenger component alone is…
There was a time when “low cost” meant a €9.99 ticket, with everything else more or less included, out of…
Because today the most radical luxury is listening to what makes no noise, our breathing, the rustle of leaves, footsteps…
The Long Breath of an Extreme Land There is a moment in Namibia when the air seems to hang still.…
There is a wind that doesn’t just blow, it tells stories. A wind scented with salt and ancient tales, accompanying…
We are no longer talking solely about consular paperwork or queues at service counters: we are talking about diplomatic reciprocity…
Amid the folds of the waves, Greece reveals itself as a mosaic of islands that are never mere dots on…
There is an imaginary traveler, with no name or age, who always carries a small, worn notebook. He does not…
In a rapidly transforming landscape, the relationship between airlines and tour operators is undergoing a true renegotiation: pressure toward disintermediation,…
Introduction. Why speak of revolution when we speak of travel Traveling is not just moving: it is shedding one’s skin.…
A Choice Not (Only) About Price, But About Relationships Every pricing decision includes a critical moment: the moment when numerical…
There is a shift in perspective that makes no noise but moves mountains. It is not the usual promise of…
How artificial intelligence is redesigning hospitality, from hotels to museums, from clinics to retail, transforming every interaction into a hyper-personalized,…
There is a moment, when you land in Muscat, in which time stops running and starts breathing. It isn’t a…
Customization without cost explosion: this is the new frontier for tour operators, DMOs, hotel chains, and travel brands faced with…
This selection of international events, from September 2025 to March 2026, is designed for travel trade professionals who want to…
In a world that chases authentic experiences, regeneration, and a deep sense of belonging, Madagascar reveals itself as the island…
There are places you simply pass through, and others that pass through you, leaving their mark like an invisible tattoo…
There is a magical moment when Andalusia reveals itself in its purest essence: when the golden light of Seville caresses…
Travel reduces distances, even the emotional ones that fuel conflicts. Tourism cannot stop tanks, but it can help shape better…
Here are some examples of how the same journey can be perceived through different narrative frameworks, all linked by the…
A pungent scent of berbere grazes the nostrils like a warm wave, carrying with it the memory of red earth…
You step across the threshold of a bright lounge that no longer resembles the classic travel agency. The counter has…
In an increasingly competitive market, travel brands cannot afford to view trade events merely as appointments in a calendar. Each…
There are places that, more than others, belong to the geography of the imagination. Spaces where time flows at a…
Scenario – Valparaíso as an Open-Air Classroom You reach Valparaíso on a mild, breezy afternoon: the Pacific light, as changeable…
The hidden breath of cities In the streets of Venice, when dawn lays itself upon the silent alleys, a light…
Imagine walking into an airport and immediately sensing that the journey has already begun, even though you have not yet…
There is a moment in the day when Albania reveals itself in its purest truth. It is when the sun…
There are mornings when light enters through the checkered windows of a small boutique hotel with the same delicacy with…
Emotional and Visual Narrative Techniques for the Point of Sale and Online Communication 1. Why Storytelling Is No Longer Enough:…
Tips for Agents and Buyers Who Wish to Stand Out with an Empathic, Assertive, and Sustainable Approach In an era…
In 2027, Qantas will launch a new direct air route between Sydney and London, a flight of about 19 hours…
There is a place, in the South of the world, where maps grow uncertain and the wind claims the right…
There are places you don’t just visit, you discover. Georgia is one of them. In the heart of the Caucasus,…
In today’s tourism landscape, a hotel is no longer just a place to sleep; it is evolving into a central…
After the business travel crisis, the MICE sector is experiencing a rebirth driven by hybrid formats, sustainable venues, and experiential…
Flaminia Mantegazza, born in Rio de Janeiro, is a key figure at the Embassy of Brazil in Rome, where she…
Authentic Morocco, made accessible thanks to the work of local DMCs, offers travelers the opportunity to live transformative experiences that…
They are not segments, they are people. They are not targets, they are souls on a journey. From an EY…
When a country hosts a major event, it’s not just opening its doors to tourists, delegations, and media. It’s writing…
A country that has learned to rise on its feet Few nations have endured, within a few short years, the…
In the Mediterranean and global tourism panorama, Turkey continues to hold a special place, both for its geographical position and…
Every departure is a small organized chaos. Even the most seasoned traveler, the one who has done a thousand check-ins…
There was a time when Italians traveled in a repetitive, almost automatic way. Seaside, mountains, European capitals. A sequence of…
In the global tourism landscape, strategic collaborations between airlines, tourism boards, and tour operators represent a key element in the…
Here is a selection of international events and trade fairs related to the tourism business taking place across the five…
Imagine a world where flying from Rome to New York does not contribute to climate change, where airplanes cross the…
In a market that increasingly demands agility, expertise, and adaptability, Italian travel agencies are responding with a new weapon: collaboration.…
Tokyo is a city of contrasts, a mosaic of futuristic skyscrapers and quiet alleys, of millennia-old traditions and unrestrained innovation.…
How the imaginary of a country is shaped—and what happens when the narrative needs rewriting “Iceland is the land of…
Designing arrival to transform every destination into a gesture of identity There is a moment in travel that is rarely…
Visit Iceland’s Winning Strategy Introduction & Background Many hotels and tourism facilities face a common and complex challenge: the…
In a particularly promising year for Malaysian tourism, we met with Ms. Zalina Ahmad, Director of Tourism Malaysia in Paris,…
For years, the outbound tourism market from Italy was dominated by large organized groups, with standardized packages and fixed itineraries.…
In tourism, the concept of distance is as much mental as it is physical. It’s easy to think of remoteness…
In an interconnected world, where air routes, social media, and digital platforms portray the globe at an accelerated pace, tourism…
A tropical dream that not only became reality, but was masterfully transformed into one of the most recognizable tourism brands…
Tourism is undergoing an unprecedented revolution, driven by the widespread adoption of artificial intelligence by airlines, hotel chains, cruise lines,…
In recent years, the customer journey in the tourism sector has undergone a significant transformation, shifting from a linear and…
Strategic events from the first quarter of 2025 have set the agenda for industry professionals and outlined the guidelines for…
Dear readers, Tourism has changed. It is no longer just an economic sector, but a constantly evolving ecosystem made up…
Where jungle meets river delta, rice paddies meet clouds, and history mingles with memory, wonder inevitably appears. The sun reflects…
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