This selection of international events, from September 2025 to March 2026, is designed for travel trade professionals who want to leverage fairs and workshops as strategic platforms for visibility, storytelling, and connection. Each event combines training moments, structured networking, and on-site storytelling opportunities, turning meetings into true business catalysts.
To stand out in the competitive B2B events landscape, it’s not enough to simply attend: a clear methodology, engaging storytelling, and concrete strategies are required to transform every interaction into a real opportunity.
International Events Calendar
September 2025
• Genoa International Boat Show (Genoa, 18–23 September 2025)
One of the most important nautical shows in the world, with a focus on TechTrade, Sailing World, and Yacht & Superyacht (Wikipedia).
• Thessaloniki International Fair – TIF (Thessaloniki, first week of September 2025)
A generalist fair with a strong political and commercial impact, ideal for cross-sector networking (Wikipedia).
• Tourism EXPO Japan (Tokyo/Aichi, 25–28 September 2025)
The largest tourism expo in Japan, with two days reserved for industry professionals (ZentrumHub, Wikipedia, world-tourism-exhibitions.com).
October – November 2025
• Global European Marketplace (London, 31 October–3 November 2025)
An ETOA event dedicated to B2B meetings between European operators (Wikipedia, etoa.org).
• Adventure Europe (online, 18 November 2025)
A digital workshop focusing on leisure and experiential tourism (etoa.org).
• European Travel Marketplace | Asia Pacific (online, 25 November 2025)
Targeted digital meetings between European suppliers and Asia-Pacific buyers (expoexhibition, etoa.org, nordicmarketing.de).
• Natexpo (Paris, 30 November–2 December 2025)
An international organic trade fair, ideal for those selling organic and sustainable products (TravelPerk).
Cinematic image of a conference meeting. Business people sitting in a room listening to the motivator coach. Representation of a Self growth and improvement special event
January 2026
• Britain & Ireland Marketplace (London, 30 January 2026)
A matchmaking workshop with Anglo-Saxon operators (likely organized by ETOA) (etoa.org).
• NORDEUROPA 2026 (online, 28–29 January 2026)
A virtual sales event connecting European buyers (DACH, Benelux, UK, Italy) with Nordic suppliers (nordicmarketing.de, etoa.org).
February 2026
• The Nordic Marketplace (Copenhagen, 16–17 February 2026)
A live ETOA event: matchmaking between Nordic markets and the UK/Western Europe (etoa.org).
• South Asia Travel & Tourism Exchange – SATTE (Delhi, 25–27 February 2026)
A leading fair for the South Asian market, with a focus on leisure and inbound tourism (etoa.org, ZentrumHub).
• BiT Milan (8–10 February 2026)
An Italian-based workshop aimed at the leisure and tech markets (etoa.org).
• AIME Melbourne (9–11 February 2026)
A global Asia-Pacific event with a strong leisure and product development focus (etoa.org).
Workshops and workshop-style events, such as those organized by ETOA and NordicMarketing, combine targeted matchmaking, presentations, and structured training elements.
Each event offers strategic sessions and masterclasses that reflect, in a broader form, the theme of digital and live storytelling.
Fairs such as Tourism Expo Japan, SATTE, and ITB include curricular programs, conferences, and structured networking sessions useful for applying storytelling and relationship strategies.
