tourism co-marketing

Intelligent Co-Marketing: Sharing Costs, Data, and Results with Tourism Boards, Brands, and Related Partners

Destinations, Beyond Borders, DMC, Tour Operators

MAY IPW 2026 — Greater Fort Lauderdale, United States — May 17–21, 2026. The main marketplace for inbound tourism to the USA. May 19–21 — IMEX Frankfurt, Frankfurt, Germany A global reference point for meetings, incentives, events, and business travel. JUNE June 15–17 — EXPO REAL Asia Pacific Singapore A new B2B platform connecting tourism,…

Europe’s new digital frontier: the Entry/Exit System between security, experience and new operational responsibilities

Odissey, Beyond Borders, Innovation, Tour Operators

In the European tourism lexicon, the concept of the border is changing its nature. From a physical line, it is becoming a digital interface, a point of contact between technology, security and the traveller experience. The advancement of the European Union’s Entry/Exit System (EES) marks a structural step in this transformation and, for Italy, the…

Travelling informed in order to travel protected: The strategic role of digital tools in outbound travel safety

Odissey, Air Transport, Beyond Borders, Insights

In the contemporary lexicon of travel, the word safety is no longer confined to the idea of extreme risk or unstable destinations. It has become a structural component of the global mobility experience, both for leisure and for business travel. Delays, climate events, health crises, geopolitical tensions, localised incidents, or simple logistical disruptions have turned…

Learning Through Travel: New Educational Programs That Foster Territorial and Skills Development

Odissey, Beyond Borders, DMC, Hotellerie

International educational cooperation is today one of the most profound movements through which people, communities, and territories come to know one another. It is a phenomenon that goes beyond academia alone, involving the entire cultural and social ecosystem activated when a student, researcher, or artist decides to cross a border and live elsewhere, which can…

Argentina, an experience you move through: vision, identity, and new trajectories of global tourism

Beyond Borders, Destinations, Odissey, Tour Operators

Odissey Magazine interviews Ambassador Marcello Giusto and the authorities of the National Tourism Institute of Argentina InproTur. The meeting takes place at a key moment for the country’s international positioning, as Argentina seeks to consolidate its image as a diversified, innovative, and authentic destination, capable of attracting travelers from all over the world thanks to…

Cultural and Economic Corridors in Tourism: How Routes Become Infrastructures of Relationship

Cultural Corridors and Economic Corridors: When Events, Exchanges, and Routes Become Infrastructures of Relationship

Air Transport, Beyond Borders, Odissey

Cultural and economic corridors in tourism are reshaping the way nations connect, transforming routes into real infrastructures of relationship where mobility, creativity, trade, and diplomacy converge. In this evolving landscape, Italy emerges as a strategic bridge linking continents through networks that unite cultural exchange, economic cooperation, and travel experiences rooted in long-term international dialogue.  In…

Global Overview: DMCs, Tour Operators & Tourism Trends — September–October 2025

Beyond Borders, DMC, Tour Operators

Global Tourism Trends 2025 2025 marks the definitive post-pandemic recovery of global tourism, with expectations of sustained growth. Over 1.1 billion international tourists travelled in the first nine months of 2024, approaching a return to pre-COVID levels. Global spending in the tourism sector is estimated to reach $11.1 trillion by the end of 2025, setting…