Increasing reputation through tourism
In the twenty-first century, tourism has become much more than a simple economic sector. It is an instrument of international…
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Intelligent Co-Marketing: Sharing Costs, Data, and Results with Tourism Boards, Brands, and Related Partners
MAY IPW 2026 — Greater Fort Lauderdale, United States — May 17–21, 2026. The main marketplace for inbound tourism to…
Cities as Ambassadors : The City as a Diplomatic Subject
Cities as Ambassadors – The City as a Diplomatic Subject The concept of the “ambassador city” is positioned within a…
The destination begins where the event ends: the Olympics and tourism
The Olympic Games function as a gigantic accelerator of attention: in just a few weeks, they concentrate what a destination…
Europe’s new digital frontier: the Entry/Exit System between security, experience and new operational responsibilities
In the European tourism lexicon, the concept of the border is changing its nature. From a physical line, it is…
Travelling informed in order to travel protected: The strategic role of digital tools in outbound travel safety
In the contemporary lexicon of travel, the word safety is no longer confined to the idea of extreme risk or…
Small Budgets, Big Results: Creativity, Data, and Smart Alliances
There are moments when a single idea, on its own, can change the direction of a place. It happens when…
Learning Through Travel: New Educational Programs That Foster Territorial and Skills Development
International educational cooperation is today one of the most profound movements through which people, communities, and territories come to know…
Argentina, an experience you move through: vision, identity, and new trajectories of global tourism
Odissey Magazine interviews Ambassador Marcello Giusto and the authorities of the National Tourism Institute of Argentina InproTur. The meeting takes…
Cultural Corridors and Economic Corridors: When Events, Exchanges, and Routes Become Infrastructures of Relationship
Cultural and economic corridors in tourism are reshaping the way nations connect, transforming routes into real infrastructures of relationship where…
Global Overview: DMCs, Tour Operators & Tourism Trends — September–October 2025
Global Tourism Trends 2025 2025 marks the definitive post-pandemic recovery of global tourism, with expectations of sustained growth. Over 1.1…
Reputation and Relaunch: Post-Conflict Strategies for Destinations
When the weapons fall silent, the margins remain: city edges hastily stitched, roads that recover traffic but not trust, words…
When a Visa Equals an Agreement: The New Frontiers of Tourism Diplomacy, Contested Passports, Negotiated Flows
We are no longer talking solely about consular paperwork or queues at service counters: we are talking about diplomatic reciprocity…
Workshops that Work: Strategy and Storytelling for Connection
This selection of international events, from September 2025 to March 2026, is designed for travel trade professionals who want to…
Traveling to Disarm Distances
Travel reduces distances, even the emotional ones that fuel conflicts. Tourism cannot stop tanks, but it can help shape better…
Showcases to the world: How Major Events redraw Global Geography of Reputation
When a country hosts a major event, it’s not just opening its doors to tourists, delegations, and media. It’s writing…
The Role of Joint Campaigns in Promoting New Destinations
In the global tourism landscape, strategic collaborations between airlines, tourism boards, and tour operators represent a key element in the…
The Role of Embassies in Tourism Development
In an interconnected world, where air routes, social media, and digital platforms portray the globe at an accelerated pace, tourism…
