OTA

Is an online travel agency that sells travel products—such as flights, hotels, vacation rentals, car hire, and packaged experiences—directly to consumers through a digital platform. Operating as the most visible layer of the travel distribution ecosystem, it aggregates inventory from airlines, hotel chains, independent properties, destination management companies, and global distribution systems, presenting travelers with…

booking window

Refers to the period of time between when a guest makes a reservation and their actual arrival date. In hospitality and accommodation, this timeframe is a critical metric that reveals how far in advance different customer segments tend to book, and it is closely monitored by revenue managers, sales teams, and hoteliers to understand demand…

FIT rate

Refers to a pricing structure used by hotels and accommodation providers for Fully Independent Travelers—typically individuals, couples, or small parties booking on their own rather than as part of a tour group or corporate contract. Within the hospitality revenue mix, this rate type sits alongside group, corporate, and wholesale rates, and is a cornerstone of…