distribution strategy

Refers to the deliberate plan a travel business uses to deliver its products—such as hotel rooms, tours, flights, or packages—to travelers across a mix of sales channels. In tourism, this encompasses the balance between direct channels (like brand websites, mobile apps, and call centers) and indirect channels (such as online travel agencies, global distribution systems,…

PNR

Is a digital record that gathers all essential details of a traveler’s booking into a single, structured file within an airline or travel provider’s reservation system. In the tourism ecosystem, it functions as the core reference for an individual journey or a linked set of journeys, typically containing the traveler’s personal information, itinerary segments (such…

GDS

is a centralized digital platform that connects travel suppliers—such as airlines, hotels, car rental companies, and rail operators—with travel sellers, including travel agencies, online travel agencies (OTAs), and corporate travel managers. Within the architecture of modern tourism, it functions as a powerful distribution backbone, aggregating live inventory, schedules, availability, and prices, and making them accessible…