product allocation

Refers to the controlled distribution of a finite travel inventory—such as hotel rooms, airline seats, tour spots, or cabin categories—across different sales channels, markets, and time periods. In the operations and distribution landscape, it is the quiet discipline that ensures the right product is available to the right customer, at the right price, through the…

markup

Refers to the additional amount added to the net cost of a travel product or service to determine its selling price. In tourism and travel operations, this difference between what an agency, tour operator, or intermediary pays a supplier (such as a hotel, airline, or DMC) and what the traveler is charged is a critical…

DMC

is a specialized local company that designs, coordinates, and delivers travel experiences and ground services on behalf of tour operators, travel agencies, and event planners. Operating as the on-the-ground expert in a specific destination or region, it serves as the crucial link between international demand and local suppliers—hotels, transport companies, guides, venues, and activity providers.…