Work-Life-Travel and Extended Stay Hospitality

Work-Life-Travel: Temporary Residential Living, Extended Stays, and Hybrid Pricing for Mobile Targets

From Bleisure to Work-Life-Travel: When Travel Becomes a Creative Ecosystem The transition from traditional business travel to bleisure was only the prelude to a deeper shift: the move toward work-life-travel. We are no longer dealing with a simple way of combining work and leisure, but with a true ecosystem of itinerant living. For digital nomads,…

The format that changes the rules when premium and low-cost are no longer enough

For years, we have described the world of travel through a stark crossroads: on one side, low-cost, on the other, full-service. A choice that seemed forced, almost a natural law of the market. Yet, observing how people travel in 2025, this framework appears increasingly distant from reality. Today’s travelers move with a different sensibility: they…

Surgical roadshows: bringing the right product to the right cities with light and measurable formats,”

commercial surgery is emerging as the new strategic approach in tourism B2B: less dispersion, reduced costs, and sharper, high-quality relationships.with an editorial angle oriented toward trend analysis and practical cases in the tourism B2B sector. I hope this can be useful, Dan, feel free to indicate any modifications or specific focuses. The new keyword is…

Living Segments: mixed families, active seniors, social solo travellers, designing proposals for real needs

Living segments in tourism are reshaping how we think about travellers, moving beyond fixed targets to reflect real, fluid identities and ways of living. Tourism must reflect the very heartbeat of society: language changes, relationships shift, identities are redefined and, with them, the ways of travelling. The year 2025 is one of these threshold moments.…

Hotel Data Culture: How Dynamic Pricing and Forecasting Shape Modern Hospitality

Culture of Data in Hotels: Dynamic Pricing, Living Segmentation, and Forecasting That Guides Decisions

Hotel data culture is reshaping hospitality, turning information into decisions and transforming hotels into living systems where every data point becomes insight. In an era in which the value of a stay is measured not only in nights but in information, hotels are rediscovering the true resource of the twenty-first century: data. But the difference…