Holy Family Route: From Coptic Egypt to a New Geography of Experience
The Holy Family Route in Egypt connects Coptic heritage with contemporary cultural and spiritual travel, opening opportunities for local communities,…
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Beyond Rome, Florence and Venice: Where Italy’s New Inbound Tourism Is Growing
Italy beyond Rome, Florence and Venice offers distinctive journeys through Trieste, Parma, Mantua, Matera and Cosenza, connecting cultural heritage with…
The Destination Becomes Readable by AI
AI-readable destinations organise reliable information, structured data and digital services so travel assistants can understand places and support informed travel…
Morocco, a Contemporary Crossroads: Heritage, Design and Territories Between Africa, the Mediterranean and the Atlantic
Morocco’s cultural tourism extends beyond medinas and dunes, connecting living craftsmanship, contemporary design, Atlantic and Mediterranean landscapes and local heritage.
Suspended Geographies. What Happens to Countries Excluded from Travel Catalogues for Years
How perceived risk and prolonged exclusion from travel catalogues reshape destinations, their tourism industries and the ways travellers imagine a…
Invisible Guardians of Knowledge, Rituals and Practices That Hold Places Together
Living cultural heritage depends on the people who preserve and pass on local skills, rituals and knowledge that give destinations…
Shikoku, Tohoku and the Japan That Cannot Be Known on a First Journey
Beyond Tokyo, Kyoto and Osaka, the regions of Shikoku and Tohoku reveal Japan’s layered traditions, literary landscapes, hot springs and…
Tourism Sandboxes: Cities and Territories Experimenting with Rules, Access and New Model
Tourism sandboxes allow cities and destinations to test new rules, visitor access and management models on a limited scale before…
L'Egitto oltre le piramidi: alla scoperta del Cammino della Sacra Famiglia tra monasteri, feste e fede viva.
Egypt’s Holy Family Route reveals Coptic monasteries, local festivals, sacred landscapes and living traditions beyond the country’s most familiar monuments.
Accrescere la reputazione attraverso il turismo
Tourism increasingly shapes international reputation by connecting a country’s identity, cultural influence, visitor experience and global perception.
Sulle orme della Sacra Famiglia: tra monasteri, necropoli e i paesaggi del Nilo
Explore the Holy Family Route around Assiut, where monasteries, Nile landscapes and Christian traditions shape a distinctive spiritual itinerary.
I DMC come direttori culturali
Destination management companies are evolving into cultural directors, connecting local expertise, communities and experiences with contemporary travel design.
Luoghi insoliti e sconosciuti: cinque angoli remoti del pianeta dove la realtà sembra ancora incompleta.
Discover five remote corners of the world where extraordinary landscapes and distinctive cultures challenge familiar ideas of travel.
Dall'antica Via della Seta alla Cina di domani
From Silk Road heritage to modern transport and changing entry policies, China offers new connections between historic landscapes and contemporary…
Slovenia 2030: Il laboratorio europeo per un turismo misurabile
Slovenia’s approach to sustainable tourism offers lessons in destination management, measurable results and the relationship between visitors and communities.
Rituali della sauna nel Nord Europa: tradizione, socialità e una nuova cultura del benessere
Nordic sauna traditions connect Finland, Sweden, Norway, Estonia and Denmark through distinctive rituals, social customs and contemporary wellness travel.
Attraversando il deserto saudita tra mega-progetti e villaggi dimenticati.
Saudi Arabia’s desert landscapes connect emerging tourism projects with villages, cultural memory and less familiar experiences beyond major developments.
Il linguaggio invisibile dell'ospitalità asiatica
Asian hospitality reflects cultural practices, gestures and traditions that invite travellers and tourism professionals to rethink respectful experiences.
Sulawesi e le isole invisibili dell'Indonesia: il nuovo lusso dell'isolamento culturale.
Sulawesi and Indonesia’s lesser-known islands offer journeys shaped by remote landscapes, cultural encounters and the diversity of the archipelago.
Il 1° giugno e la memoria vivente della Sacra Famiglia: l'Egitto come terra di ospitalità, spiritualità e un itinerario esperienziale interconnesso.
June 1 commemorates the Holy Family’s arrival in Egypt in Coptic tradition, connecting pilgrimage, Christian heritage and local communities.
Il nord-est del Brasile supera l'Italia creando nuovi itinerari e straordinarie esperienze che vanno oltre le spiagge.
Northeastern Brazil reveals cultural destinations, natural landscapes and emerging tourism connections beyond its best-known beaches.
Festival reale delle Highlands
The Royal Highland Festival in Laya, Bhutan, celebrates Himalayan highland culture, community traditions and trekking experiences.
Co-marketing intelligente: condivisione di costi, dati e risultati con enti del turismo, marchi e partner correlati.
Tourism co-marketing brings together destinations, travel brands and industry partners to share data, investment and measurable results.
L'Amazzonia, il grande respiro del mondo
An Amazon travel experience moves from Manaus and the Teatro Amazonas into the rainforest’s rivers, biodiversity, cultural landscapes and communities.
Le città come ambasciatrici: la città come soggetto diplomatico
Cities act as ambassadors through cultural diplomacy, public spaces, identity and territorial branding, connecting tourism with wider international relationships.
La nave come destinazione itinerante
Cruise ships are evolving into itinerant destinations, with onboard experiences, port relationships and sustainability challenges shaping the journey.
Sensoriale, sinestetico, aumentato: il viaggio impresso nei cinque sensi
Multisensory travel design uses sound, scent, taste, touch and sight to create richer experiences and shape how journeys are remembered.
Il ricordo più bello di ogni viaggio non esiste
Travel memories are shaped by culture, emotion and personal interpretation, challenging the idea that every journey has a single defining…
Dalle promesse alle prove: indicatori e processi che rendono il successo replicabile
Tourism performance indicators can help destinations and travel businesses turn isolated successes into measurable, repeatable processes.
Set jetting: viaggiare verso i luoghi resi famosi da film e serie TV.
Set-jetting connects film and television locations with young travellers’ destination choices, creating cultural opportunities and visitor-management challenges.
L'esperienza che ti immerge nel tessuto stesso della natura: il Kenya.
Travel across Kenya from the Maasai Mara to the Swahili coast, connecting wildlife, conservation areas, local communities and cultural landscapes.
La destinazione inizia dove finisce l'evento: le Olimpiadi e il turismo
Olympic tourism legacy depends on how host destinations translate the visibility of major sporting events into lasting cultural and visitor…
Sulle orme della tigre della Malesia: il Sandokan di Can Yaman diventa un viaggio autentico
Sandokan’s fictional world provides a starting point for exploring Malaysian Borneo’s landscapes, heritage and contemporary travel experiences.
Prototipare la destinazione: laboratori territoriali in cui operatori e comunità co-creano nuove esperienze di viaggio.
Tourism living labs bring operators and local communities together to test destination experiences, governance ideas and sustainable tourism models.
Quando il volo assume un significato: EGYPTAIR tra storia, connessioni e futuro
EGYPTAIR’s network and Cairo hub illustrate the relationship between national aviation strategy and international tourism connectivity.
Groenlandia, dove il mondo ricomincia ai margini.
Greenland’s changing airport connections and tourism infrastructure open new possibilities for Arctic travel while raising questions of sustainability.
Materie prime locali: artigiani, produttori e luoghi di lavoro come risorse di itinerario
Experiential tourism can connect travellers with artisans, producers and working communities through responsible cultural itineraries.
India, il grande altrove che parla di noi, un viaggio che diventa uno specchio.
Explore India beyond the Golden Triangle through contrasting regions, cultures and journeys shaped by encounters and local traditions.
Budget ridotti, grandi risultati: creatività, dati e alleanze intelligenti
Creative destination marketing can turn modest budgets into effective campaigns through local knowledge, focused storytelling and strategic partnerships.
L'ospitalità come linguaggio: parole e gesti per abitare i luoghi con rispetto
Hospitality and responsible tourism begin with language, gestures, cultural sensitivity and respect for the people who welcome travellers.
Micro-soggiorni: una sola notte, un'esperienza che dura nel tempo.
Micro-stays explore how a single night can become a meaningful journey through focused discovery, local encounters and memorable experiences.
Argentina, un'esperienza da vivere: visione, identità e nuove traiettorie del turismo globale
Argentina’s tourism identity emerges through cultural, natural and human diversity, with new opportunities for international travel experiences.
Cartografie emozionali: quando la narrazione non si limita a descrivere i luoghi, ma li costruisce.
Emotional cartographies explore how travel storytelling transforms places into memories through voices, encounters and sensory experiences.
Città da scoprire: quando le piccole capitali diventano ponti culturali tra Europa, Mediterraneo e mondo.
Small cultural capitals can connect regions and communities through architecture, intercultural dialogue and emerging tourism experiences.
Il turismo rigenerativo come attività di ricerca e sviluppo: progetti pilota che coniugano il benessere degli ospiti e la salute dell'ecosistema.
Regenerative tourism living labs use pilot projects and local collaboration to explore how travel can support communities and ecosystem health.
Esperienza di viaggio in Argentina: un continente nella nazione da vivere tutto l'anno
Argentina invites year-round journeys across Buenos Aires, Patagonia, the Andes and diverse regional cultures and landscapes.
Destinazioni di turismo rigenerativo: cinque paesi che ridefiniscono il viaggio autentico per i viaggiatori italiani
Regenerative tourism destinations offer journeys designed to connect visitor experiences with local communities and natural environments.
L'artigianato come archivio vivente: imparare con le mani, comprendere con il cuore
Living craftsmanship and traditional skills reveal how artisans transmit cultural knowledge through objects, techniques and meaningful travel encounters.
Errori felici, l'inaspettato che cambia tutto: storie di viaggi migliori di quanto immaginato
Unexpected turns, delays and chance encounters can become the most memorable parts of a journey when travellers allow plans to…
Approfondimenti sul turismo in Giordania: patrimonio, comunità e futuro dei viaggi
Jordan’s heritage, communities and tourism strategy reveal new perspectives on cultural travel, sustainability and destination development.
Eclissi solare del 2026: destinazioni di viaggio, scienza e la nuova frontiera dell'astroturismo.
A look back at the total solar eclipse of 12 August 2026 and the travel experiences, scientific interest and astrotourism…
Collaborazione aperta: quando enti di viaggio, centri di gestione delle destinazioni, università e startup condividono dati e prototipi per accelerare l'offerta
Open collaboration links tour operators, DMCs, universities and startups through shared knowledge, data and tourism innovation.
Isola delle Voci: Vanuatu, riti che ci insegnano a ricordare
Vanuatu’s sand drawing, oral traditions and community rituals reveal the importance of cultural memory and respectful travel.
L'Egitto svelato: il fascino dell'ignoto lungo il Nilo
Egypt beyond its familiar icons includes Siwa, the White Desert, Alexandria, Nubian culture and layered historical landscapes.
Isole Faroe, turismo in un equilibrio dinamico: bellezza selvaggia, comunità attenta
Explore the Faroe Islands through responsible itineraries, local hospitality, visitor rules and the landscape of the North Atlantic.
Il Mozambico riscoperto: tra isole, storia e nuove energie.
Mozambique’s islands, coastal heritage and natural environments offer encounters with layered histories and local communities.
Appunti da un treno lento. L'India a trenta chilometri all'ora.
A slow-train journey through India explores heritage railways, landscapes and the experience of travelling at a different rhythm.
La Turchia, una destinazione che non smette mai di parlare al viaggiatore.
Commissioned with materials from Türkiye’s cultural and tourism representatives, this destination feature explores Istanbul, Cappadocia and the Aegean coast.
Dormire all'insegna dell'avventura: come i lodge ridefiniscono il turismo esperienziale.
Experiential lodges connect accommodation with conservation, local landscapes and distinctive journeys, from rainforests to remote cultural destinations.
Nel cuore di Himba Namibia: una bellezza che non si piega
A journey through Namibia’s desert landscapes and Himba cultural traditions, reflecting on hospitality, resilience and respectful encounters.
Bretagna immersiva: tra leggende, comunità e turismo rigenerativo
Brittany’s coastal landscapes, villages and cultural traditions offer immersive journeys shaped by local communities and responsible tourism.
Un viaggio tra le isole greche: luce, mare e lo scorrere del tempo.
Island hopping in Greece connects Aegean landscapes, local histories and encounters across islands such as Paros, Naxos and Koufonissi.
Oman, tout court: la storia di un paese che ti avvolge tra deserto, oceano e montagne
Explore Oman through Muscat, the Hajar Mountains, desert landscapes, coastal villages and the cultural rhythms of local hospitality.
Madagascar: l'isola che trasforma il viaggio
Madagascar’s biodiversity, landscapes and living cultures create encounters that invite travellers to reconsider the meaning of an island journey.
Aromi, fuoco e parole: la cucina etiope come linguaggio d'identità
Ethiopian cuisine reveals cultural identity through berbere, injera, shared meals, food traditions and the landscapes that sustain them.
Uzbekistan emozionale: un viaggio attraverso le Vie della Seta e i sogni del futuro
Uzbekistan’s Silk Road cities connect architectural heritage, local encounters and contemporary journeys across Central Asia.
Patagonia: dove finisce il mondo
Patagonia’s dramatic landscapes, remote coastlines and open spaces inspire a literary reflection on wilderness and the experience of travel.
Georgia: la strategia turistica di un Paese in ascesa
Georgia is developing a distinctive tourism identity through Caucasus landscapes, cultural heritage and evolving destination strategies.
Intervista a Flaminia Mantegazza, Ambasciata del Brasile a Roma
An interview with a representative of the Embassy of Brazil in Rome explores Brazil’s tourism promotion and ties with Italy.
Marocco autentico: il valore dei DMC locali per esperienze trasformative
Local destination management companies help travellers discover Moroccan cultural heritage and build relationships with communities.
Sri Lanka, l'isola che ha imparato a raccontare la sua storia: un ponte tra resilienza e rinascita.
Sri Lanka’s history of crisis and recovery frames a cultural reflection on resilience, communities and tourism.
Turchia 2025: crocevia di mondi, destinazione di equilibrio
A retrospective feature on Türkiye’s tourism identity in 2025, from cultural heritage to changing destination experiences.
Il ruolo delle campagne congiunte nella promozione di nuove destinazioni
Joint marketing campaigns between airlines, destinations and tour operators can build awareness of emerging travel experiences.
Tokyo oltre i grattacieli: un viaggio attraverso i quartieri nascosti della capitale giapponese.
Explore Tokyo beyond familiar landmarks through Yanaka, Kagurazaka, Jimbocho and neighbourhoods shaped by everyday culture.
Vietnam, il cuore sorridente del Sud-est asiatico
Explore Vietnam through the Mekong Delta, northern rice terraces, regional food, cultural festivals and the country’s varied landscapes.
