Holy Family Route: From Coptic Egypt to a New Geography of Experience
The Holy Family Route in Egypt connects Coptic heritage with contemporary cultural and spiritual travel, opening opportunities for local communities,…
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Beyond Rome, Florence and Venice: Where Italy’s New Inbound Tourism Is Growing
Italy beyond Rome, Florence and Venice offers distinctive journeys through Trieste, Parma, Mantua, Matera and Cosenza, connecting cultural heritage with…
The Centre of Gravity of Trade Shows Is Shifting: Asia, the Gulf and Africa Reshape the B2B Calendar
Travel trade shows are shifting beyond their traditional European centres, as Asia, the Gulf and Africa play increasingly prominent roles…
A Tour Operator’s Travel Catalogue with Variable Geometry
Adaptive travel itineraries combine planned alternatives, booking flexibility and professional assistance to respond to disruptions while preserving the value of…
The Destination Becomes Readable by AI
AI-readable destinations organise reliable information, structured data and digital services so travel assistants can understand places and support informed travel…
Suspended Geographies. What Happens to Countries Excluded from Travel Catalogues for Years
How perceived risk and prolonged exclusion from travel catalogues reshape destinations, their tourism industries and the ways travellers imagine a…
Day Design for Revenue: From the Room to the Daily Programme
Day Design explores how hotels can programme daily experiences to strengthen guest satisfaction, destination connections and revenue beyond the room.
Calendario turistico B2B da luglio a Natale 2026
An overview of major international B2B tourism events from September to December 2026, with opportunities for Italian outbound travel professionals.
Luoghi insoliti e sconosciuti: cinque angoli remoti del pianeta dove la realtà sembra ancora incompleta.
Discover five remote corners of the world where extraordinary landscapes and distinctive cultures challenge familiar ideas of travel.
Slovenia 2030: Il laboratorio europeo per un turismo misurabile
Slovenia’s approach to sustainable tourism offers lessons in destination management, measurable results and the relationship between visitors and communities.
Intervista con Antonio Barreca, Direttore Generale
An interview with Federturismo Confindustria Director General Antonio Barreca on innovation, artificial intelligence and the future of tourism.
Il ritorno della spa sociale: comunità del benessere e stabilimenti termali urbani da Tokyo a Copenaghen.
Social spas and urban bathhouses are reviving collective wellness traditions, from Japanese bathing culture to new European gathering places.
Il linguaggio invisibile dell'ospitalità asiatica
Asian hospitality reflects cultural practices, gestures and traditions that invite travellers and tourism professionals to rethink respectful experiences.
SEO, GEO, AEO e dati proprietari: costruire la conoscenza per essere riconosciuti nella narrativa del viaggio
SEO, GEO and AEO connect editorial knowledge, structured information and proprietary data to improve destination discoverability in AI search.
Evoluzione delle normative e degli standard volontari: trasformare la conformità in qualità percepita
Travel compliance is becoming a visible part of quality in tourism, from accessibility and traveller rights to sustainability standards and…
Viaggiare da soli, ma mai veramente soli: la Generazione Z e il nuovo significato del movimento
Gen Z solo travel is reshaping ideas of autonomy, identity and connection, creating new questions for destinations and tourism professionals.
La nave come destinazione itinerante
Cruise ships are evolving into itinerant destinations, with onboard experiences, port relationships and sustainability challenges shaping the journey.
Benessere olistico oltre la SPA
Holistic wellness tourism connects nature, personal development and wellbeing beyond the traditional spa, opening opportunities for emerging destinations.
Dalle promesse alle prove: indicatori e processi che rendono il successo replicabile
Tourism performance indicators can help destinations and travel businesses turn isolated successes into measurable, repeatable processes.
Dove il mondo si incontra: gli eventi che plasmeranno il turismo in uscita dall'Italia nel 2026
A guide to international travel trade events in 2026, connecting Italian outbound operators with global tourism marketplaces and business networks.
Nuove reti di distribuzione alberghiera: accordi diretti, micro GDS e vendite di comunità come alternative strutturali alla dipendenza dalle OTA.
Hotel distribution strategies beyond OTA dependency include direct agreements, micro-GDS networks and new approaches to community-based sales.
Fotografia e video a 360° come nuove grammatiche dell'esperienza di viaggio.
360-degree photography and video offer new ways to experience spatial storytelling, destination environments and immersive travel communication.
Stagioni intelligenti: strategie di destagionalizzazione che creano desiderio nei periodi di inattività
Smart seasonality strategies help destinations create meaningful visitor experiences beyond peak periods and distribute demand throughout the year.
Creare reti di contatti che contano
Tourism trade fairs create opportunities for professional relationships, collaboration and business development beyond the event itself.
Interfacce conversazionali che vendono davvero: dal bot all'assistente che conosce il catalogo
Conversational AI in travel connects itinerary knowledge, customer intent and booking workflows to make travel assistants more useful than basic…
Imparare viaggiando: nuovi programmi educativi che promuovono lo sviluppo territoriale e delle competenze.
Educational travel programmes connect student mobility, cultural exchange and skills development with opportunities for host communities.
Micro-soggiorni: una sola notte, un'esperienza che dura nel tempo.
Micro-stays explore how a single night can become a meaningful journey through focused discovery, local encounters and memorable experiences.
Lavoro-Vita-Viaggio: Alloggi temporanei, soggiorni prolungati e prezzi ibridi per target mobili
Work-Life-Travel combines extended stays, remote working and hybrid hospitality to reshape how mobile professionals experience destinations.
Il formato che cambia le regole quando premium e low-cost non bastano più
Hybrid travel models challenge the divide between premium and low-cost, bringing flexibility and new combinations of services and experiences.
Roadshow chirurgici: portare il prodotto giusto nelle città giuste con format leggeri e misurabili.
Targeted tourism roadshows use market intelligence, smaller events and measurable relationships to improve B2B commercial effectiveness.
Segmenti abitativi: famiglie miste, anziani attivi, viaggiatori solitari con spirito sociale, progettazione di proposte per esigenze reali
Living tourism segments recognise mixed families, active seniors and solo travellers as people with changing needs rather than fixed categories.
Pagamenti che accompagnano il viaggio: suddivisione, portafogli digitali, BNPL e soluzioni transfrontaliere
Digital wallets, split payments, BNPL and cross-border systems are changing how travel purchases are organised and managed.
Educare attraverso il viaggio: programmi scolastici e percorsi di apprendimento permanente che lasciano il segno sui territori.
Educational travel connects school programmes and lifelong learning with cultural exchange, practical skills and territorial impact.
La cultura dei dati negli hotel: prezzi dinamici, segmentazione in tempo reale e previsioni a supporto delle decisioni.
Hotel data connects dynamic pricing, guest segmentation and forecasting to support better decisions and meaningful hospitality experiences.
Big Data e turismo etico: quali confini, quali opportunità?
Big data and AI can inform tourism decisions, but responsible use requires privacy, transparency, fairness and accessible experiences.
Rinascere attraverso il viaggio: turismo e percorsi di riabilitazione
Accessible and supportive travel experiences raise questions about wellbeing, rehabilitation, care and the limits of therapeutic claims.
Dormire all'insegna dell'avventura: come i lodge ridefiniscono il turismo esperienziale.
Experiential lodges connect accommodation with conservation, local landscapes and distinctive journeys, from rainforests to remote cultural destinations.
Intermediazione turistica: il futuro delle piattaforme
Tourism intermediation platforms are evolving through new distribution models, data, experiences and changing relationships among suppliers and travellers.
Viaggi solidali: come le nuove generazioni stanno ripensando l'impatto sociale.
Solidarity travel explores reciprocal relationships with communities and how younger generations are rethinking tourism’s social impact.
Concierge digitale: intelligenza artificiale, agenti e chatbot che stanno cambiando il settore dell'ospitalità.
Digital concierges use conversational AI, chatbots and connected services to reshape guest assistance and personalisation in hospitality.
Viaggiatori multipli: come personalizzare l'esperienza di viaggio senza aumentare i costi
Scalable personalisation in travel combines modular itineraries, segment needs and shared experiences without necessarily increasing operating costs.
Andalusia immersiva: come le cooperative culturali stanno rivoluzionando l'arte dell'ospitalità
Andalusian cultural cooperatives connect local traditions, community knowledge and authentic experiences with contemporary hospitality.
Hotel boutique e coworking: convergenze vincenti
Boutique hotels and coworking spaces are converging to support mobile professionals, community and new hospitality experiences.
Ospitalità che genera valore: come gli hotel possono diventare centri esperienziali per il territorio.
Experiential hotels connect guests with artisans, local communities and cultural encounters that extend hospitality beyond accommodation.
Otto volti, un'Italia in movimento: le loro vite, i loro sogni e le loro scelte.
Eight portraits explore the changing motivations and personal stories behind Italian travel choices.
Vetrine al mondo: come i grandi eventi ridefiniscono la geografia globale della reputazione
Major global events can influence destination reputation, diplomatic relationships and the narratives countries tell about themselves.
Il potere della soglia
Arrival experiences, first impressions and gestures of welcome shape how travellers perceive a destination.
Scopri la strategia vincente dell'Islanda
An Iceland-focused case study explores the challenges of hospitality staffing, training and retention in tourism.
