Holy Family Route: From Coptic Egypt to a New Geography of Experience
The Holy Family Route in Egypt connects Coptic heritage with contemporary cultural and spiritual travel, opening opportunities for local communities,…
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Voice Maps: Conversations with Those Who Live in Destinations All Year Round
Voice maps and conversations with year-round residents reveal the living cultures, everyday practices and perspectives that conventional destination itineraries often…
The Centre of Gravity of Trade Shows Is Shifting: Asia, the Gulf and Africa Reshape the B2B Calendar
Travel trade shows are shifting beyond their traditional European centres, as Asia, the Gulf and Africa play increasingly prominent roles…
The Destination Becomes Readable by AI
AI-readable destinations organise reliable information, structured data and digital services so travel assistants can understand places and support informed travel…
Morocco, a Contemporary Crossroads: Heritage, Design and Territories Between Africa, the Mediterranean and the Atlantic
Morocco’s cultural tourism extends beyond medinas and dunes, connecting living craftsmanship, contemporary design, Atlantic and Mediterranean landscapes and local heritage.
Palau Pledge, Years Later: The Environmental Pact Written in the Passport
The Palau Pledge invites visitors to respect the environment and communities they encounter, offering a model for more conscious and…
Invisible Guardians of Knowledge, Rituals and Practices That Hold Places Together
Living cultural heritage depends on the people who preserve and pass on local skills, rituals and knowledge that give destinations…
Day Design for Revenue: From the Room to the Daily Programme
Day Design explores how hotels can programme daily experiences to strengthen guest satisfaction, destination connections and revenue beyond the room.
Shikoku, Tohoku and the Japan That Cannot Be Known on a First Journey
Beyond Tokyo, Kyoto and Osaka, the regions of Shikoku and Tohoku reveal Japan’s layered traditions, literary landscapes, hot springs and…
Tourism Sandboxes: Cities and Territories Experimenting with Rules, Access and New Model
Tourism sandboxes allow cities and destinations to test new rules, visitor access and management models on a limited scale before…
Accrescere la reputazione attraverso il turismo
Tourism increasingly shapes international reputation by connecting a country’s identity, cultural influence, visitor experience and global perception.
Calendario turistico B2B da luglio a Natale 2026
An overview of major international B2B tourism events from September to December 2026, with opportunities for Italian outbound travel professionals.
Sulle orme della Sacra Famiglia: tra monasteri, necropoli e i paesaggi del Nilo
Explore the Holy Family Route around Assiut, where monasteries, Nile landscapes and Christian traditions shape a distinctive spiritual itinerary.
Luoghi insoliti e sconosciuti: cinque angoli remoti del pianeta dove la realtà sembra ancora incompleta.
Discover five remote corners of the world where extraordinary landscapes and distinctive cultures challenge familiar ideas of travel.
Dall'antica Via della Seta alla Cina di domani
From Silk Road heritage to modern transport and changing entry policies, China offers new connections between historic landscapes and contemporary…
Attraversando il deserto saudita tra mega-progetti e villaggi dimenticati.
Saudi Arabia’s desert landscapes connect emerging tourism projects with villages, cultural memory and less familiar experiences beyond major developments.
Il ritorno della spa sociale: comunità del benessere e stabilimenti termali urbani da Tokyo a Copenaghen.
Social spas and urban bathhouses are reviving collective wellness traditions, from Japanese bathing culture to new European gathering places.
Il linguaggio invisibile dell'ospitalità asiatica
Asian hospitality reflects cultural practices, gestures and traditions that invite travellers and tourism professionals to rethink respectful experiences.
Sulawesi e le isole invisibili dell'Indonesia: il nuovo lusso dell'isolamento culturale.
Sulawesi and Indonesia’s lesser-known islands offer journeys shaped by remote landscapes, cultural encounters and the diversity of the archipelago.
Chi decide davvero dove voleremo domani?
How airlines select new routes: demand forecasts, airport strategies and commercial decisions that determine tomorrow’s travel connections.
Il nord-est del Brasile supera l'Italia creando nuovi itinerari e straordinarie esperienze che vanno oltre le spiagge.
Northeastern Brazil reveals cultural destinations, natural landscapes and emerging tourism connections beyond its best-known beaches.
Festival reale delle Highlands
The Royal Highland Festival in Laya, Bhutan, celebrates Himalayan highland culture, community traditions and trekking experiences.
Co-marketing intelligente: condivisione di costi, dati e risultati con enti del turismo, marchi e partner correlati.
Tourism co-marketing brings together destinations, travel brands and industry partners to share data, investment and measurable results.
Evoluzione delle normative e degli standard volontari: trasformare la conformità in qualità percepita
Travel compliance is becoming a visible part of quality in tourism, from accessibility and traveller rights to sustainability standards and…
L'Amazzonia, il grande respiro del mondo
An Amazon travel experience moves from Manaus and the Teatro Amazonas into the rainforest’s rivers, biodiversity, cultural landscapes and communities.
Viaggiare da soli, ma mai veramente soli: la Generazione Z e il nuovo significato del movimento
Gen Z solo travel is reshaping ideas of autonomy, identity and connection, creating new questions for destinations and tourism professionals.
Benessere olistico oltre la SPA
Holistic wellness tourism connects nature, personal development and wellbeing beyond the traditional spa, opening opportunities for emerging destinations.
Destinazioni in evoluzione: orchestrare la rivitalizzazione del turismo
Destination transformation links cultural preservation, sustainability and experience design to create lasting value for visitors and local communities.
Sensoriale, sinestetico, aumentato: il viaggio impresso nei cinque sensi
Multisensory travel design uses sound, scent, taste, touch and sight to create richer experiences and shape how journeys are remembered.
BIT Milano 2026
BIT Milano 2026 highlights the role of international trade fairs in shaping tourism partnerships, innovation and the Italian outbound market.
Dove il mondo si incontra: gli eventi che plasmeranno il turismo in uscita dall'Italia nel 2026
A guide to international travel trade events in 2026, connecting Italian outbound operators with global tourism marketplaces and business networks.
Set jetting: viaggiare verso i luoghi resi famosi da film e serie TV.
Set-jetting connects film and television locations with young travellers’ destination choices, creating cultural opportunities and visitor-management challenges.
Prepararsi all'avventura Quando una destinazione "sicura" smette di esserlo: come il settore prepara i viaggiatori senza spegnere il desiderio
Travel risk management helps tour operators prepare travellers for uncertainty through planning, clear communication and responsible crisis response.
L'esperienza che ti immerge nel tessuto stesso della natura: il Kenya.
Travel across Kenya from the Maasai Mara to the Swahili coast, connecting wildlife, conservation areas, local communities and cultural landscapes.
Sulle orme della tigre della Malesia: il Sandokan di Can Yaman diventa un viaggio autentico
Sandokan’s fictional world provides a starting point for exploring Malaysian Borneo’s landscapes, heritage and contemporary travel experiences.
Fotografia e video a 360° come nuove grammatiche dell'esperienza di viaggio.
360-degree photography and video offer new ways to experience spatial storytelling, destination environments and immersive travel communication.
Prototipare la destinazione: laboratori territoriali in cui operatori e comunità co-creano nuove esperienze di viaggio.
Tourism living labs bring operators and local communities together to test destination experiences, governance ideas and sustainable tourism models.
Creare reti di contatti che contano
Tourism trade fairs create opportunities for professional relationships, collaboration and business development beyond the event itself.
Materie prime locali: artigiani, produttori e luoghi di lavoro come risorse di itinerario
Experiential tourism can connect travellers with artisans, producers and working communities through responsible cultural itineraries.
Catena di fornitura equa: acquisti responsabili, equità contrattuale e trasparenza nei confronti del cliente.
A fair tourism supply chain depends on responsible purchasing, transparent contracts and respect for local suppliers and travellers.
India, il grande altrove che parla di noi, un viaggio che diventa uno specchio.
Explore India beyond the Golden Triangle through contrasting regions, cultures and journeys shaped by encounters and local traditions.
Imparare viaggiando: nuovi programmi educativi che promuovono lo sviluppo territoriale e delle competenze.
Educational travel programmes connect student mobility, cultural exchange and skills development with opportunities for host communities.
L'ospitalità come linguaggio: parole e gesti per abitare i luoghi con rispetto
Hospitality and responsible tourism begin with language, gestures, cultural sensitivity and respect for the people who welcome travellers.
Micro-soggiorni: una sola notte, un'esperienza che dura nel tempo.
Micro-stays explore how a single night can become a meaningful journey through focused discovery, local encounters and memorable experiences.
Città da scoprire: quando le piccole capitali diventano ponti culturali tra Europa, Mediterraneo e mondo.
Small cultural capitals can connect regions and communities through architecture, intercultural dialogue and emerging tourism experiences.
Il turismo rigenerativo come attività di ricerca e sviluppo: progetti pilota che coniugano il benessere degli ospiti e la salute dell'ecosistema.
Regenerative tourism living labs use pilot projects and local collaboration to explore how travel can support communities and ecosystem health.
Educare attraverso il viaggio: programmi scolastici e percorsi di apprendimento permanente che lasciano il segno sui territori.
Educational travel connects school programmes and lifelong learning with cultural exchange, practical skills and territorial impact.
Esperienza di viaggio in Argentina: un continente nella nazione da vivere tutto l'anno
Argentina invites year-round journeys across Buenos Aires, Patagonia, the Andes and diverse regional cultures and landscapes.
Destinazioni di turismo rigenerativo: cinque paesi che ridefiniscono il viaggio autentico per i viaggiatori italiani
Regenerative tourism destinations offer journeys designed to connect visitor experiences with local communities and natural environments.
L'artigianato come archivio vivente: imparare con le mani, comprendere con il cuore
Living craftsmanship and traditional skills reveal how artisans transmit cultural knowledge through objects, techniques and meaningful travel encounters.
Didascalie che aprono mondi: la scrittura breve come leva fondamentale nell'editoria di viaggio.
Travel captions help turn photographs into editorial narratives, adding context, emotion and cultural meaning to destination imagery.
Collaborazione aperta: quando enti di viaggio, centri di gestione delle destinazioni, università e startup condividono dati e prototipi per accelerare l'offerta
Open collaboration links tour operators, DMCs, universities and startups through shared knowledge, data and tourism innovation.
Panoramica globale: DMC, tour operator e tendenze del turismo — Settembre-Ottobre 2025
A retrospective overview of global tourism trends in 2025, with implications for destination management companies and tour operators.
Rinascere attraverso il viaggio: turismo e percorsi di riabilitazione
Accessible and supportive travel experiences raise questions about wellbeing, rehabilitation, care and the limits of therapeutic claims.
Appunti da un treno lento. L'India a trenta chilometri all'ora.
A slow-train journey through India explores heritage railways, landscapes and the experience of travelling at a different rhythm.
Cartoline non spedite: archivi di viaggio e turismo narrativo
Unsent postcards explore how travel memories, photographs and personal narratives can inspire ethical destination storytelling.
Vivere il silenzio: nuovi formati per viaggi immersivi e sensoriali.
Immersive travel through silence explores quiet landscapes, sensory attention, dark skies and the cultural meaning of slowing down.
Nel cuore di Himba Namibia: una bellezza che non si piega
A journey through Namibia’s desert landscapes and Himba cultural traditions, reflecting on hospitality, resilience and respectful encounters.
Viaggiatori multipli: come personalizzare l'esperienza di viaggio senza aumentare i costi
Scalable personalisation in travel combines modular itineraries, segment needs and shared experiences without necessarily increasing operating costs.
Workshop efficaci: strategia e narrazione per creare connessioni
A retrospective guide to international tourism workshops and trade events scheduled between September 2025 and March 2026.
Turismo e diritti: quando una guida diventa un educatore
Tour guides can become cultural educators, connecting visitor experiences with local rights, communities and respectful interpretation.
Sovraffollamento turistico: le istituzioni possono davvero cambiare il destino delle città?
Overtourism challenges institutions to balance urban life, visitor flows and the preservation of cultural identity in heavily visited cities.
Il fattore umano nei viaggi: costruire relazioni durature con i fornitori locali
Human relationships with local suppliers remain central to ethical travel planning, service quality and long-term professional trust.
MICE Reloaded: Il ritorno dei congressi e la nuova centralità delle destinazioni secondarie
MICE tourism is evolving as conferences, incentive travel and exhibitions explore hybrid formats and secondary destinations.
Marocco autentico: il valore dei DMC locali per esperienze trasformative
Local destination management companies help travellers discover Moroccan cultural heritage and build relationships with communities.
DMC: come sta cambiando l'offerta per piccoli gruppi e viaggi su misura
Destination management companies are adapting to demand for small-group journeys, tailored itineraries and local experiences.
Il caso delle Maldive: come un arcipelago ha costruito un marchio di lusso globale
The Maldives became a globally recognised luxury tourism destination through resort experiences, destination branding and hospitality strategy.
