Interview with Antonio Barreca Director General

Federturismo Confindustria In this Antonio Barreca interview, the Director General of Federturismo Confindustria examines how artificial intelligence, digital transformation and industrial strategy are reshaping the future of Italian tourism. Italian tourism is going through a phase of profound transformation. Global platforms are reshaping distribution, artificial intelligence is changing the relationship with customers, international competition is…

The invisible language of Asian hospitality

Designing More Authentic, Respectful and Culturally Coherent Experiences Many gestures that may seem like simple formalities to a Western traveller are, in fact, central elements of human relationships in Asia. Understanding these codes helps tour operators, hotels, DMCs and travel trade professionals avoid cultural misunderstandings, improve the quality of hospitality and create tourism products that…

June 1st and the Living Memory of the Holy Family: Egypt as a Land of Hospitality, Spirituality, and an Interconnected Experiential Itinerary

Every year, on June 1st, the Coptic Church commemorates the entrance of the Holy Family into Egypt. The celebration coincides with the 24th day of the Coptic month of Pashons and recalls the journey undertaken by Mary, Joseph, and the infant Jesus as they fled from the persecutions of Herod. In Egypt, however, this celebration…

Northeastern Brazil wins over Italy by shaping new routes and extraordinary new experiences that go beyond the beaches

From colonial cities and protected natural wonders to immersive cultural journeys and new transatlantic connections, Northeastern Brazil reveals a richer, deeper and more contemporary vision of travel. Entering the Embassy of Brazil in Rome last night, just a few steps away from Piazza Navona, feels like crossing the Atlantic even before boarding an aircraft. The…

Royal Highland Festival

Royal Highland Festival

ADVERTORIAL – ADVERTISING INFORMATIONRoyal Highland Festival: Bhutan’s Hidden Land Above the Clouds The Royal Highland Festival Bhutan offers a rare combination of Himalayan culture and adventure. Located high in the mystical Himalayas, the Royal Highland Festival takes place in the remote village of Laya, in the Gasa district. Celebrated every year on October 23–24 at…

tourism co-marketing

Intelligent Co-Marketing: Sharing Costs, Data, and Results with Tourism Boards, Brands, and Related Partners

MAY IPW 2026 — Greater Fort Lauderdale, United States — May 17–21, 2026. The main marketplace for inbound tourism to the USA. May 19–21 — IMEX Frankfurt, Frankfurt, Germany A global reference point for meetings, incentives, events, and business travel. JUNE June 15–17 — EXPO REAL Asia Pacific Singapore A new B2B platform connecting tourism,…