The end of the Island Agency

In a market that increasingly demands agility, expertise, and adaptability, Italian travel agencies are responding with a new weapon: collaboration. From Telegram chats to digital events and even co-creation of travel products, a new kind of community is emerging among professionals—one that goes beyond competition and paves the way for collective growth. Once, the rule…

Distance is not measured in kilometers

In tourism, the concept of distance is as much mental as it is physical. It’s easy to think of remoteness in terms of flight hours or kilometers to be covered, but travel experience teaches us otherwise. There are places on the other side of the world that we perceive as “close,” reassuring, almost familiar, and…

The customer journey of tour operator

In recent years, the customer journey in the tourism sector has undergone a significant transformation, shifting from a linear and predictable path to a more complex and fragmented one. This change has been mainly influenced by the advent of digital technologies and the growing autonomy of travelers in planning their own experiences. Evolution of the…