Hospitality as a language: words and gestures for inhabiting places with respect

Odissey, Destinations, DMC, Insights, Tour Operators

Before every journey, there exists a small, original vocabulary. It is not a formal dictionary, but a set of sign-words that orient the gaze and define the way we approach the world. Words such as welcome, liminality, intimacy, otherness, gratitude, rhythm, threshold, memory, presence, and reciprocity. It is these words that define a grammar of…

Argentina, an experience you move through: vision, identity, and new trajectories of global tourism

Beyond Borders, Destinations, Odissey, Tour Operators

Odissey Magazine interviews Ambassador Marcello Giusto and the authorities of the National Tourism Institute of Argentina InproTur. The meeting takes place at a key moment for the country’s international positioning, as Argentina seeks to consolidate its image as a diversified, innovative, and authentic destination, capable of attracting travelers from all over the world thanks to…

Work-Life-Travel and Extended Stay Hospitality

Work-Life-Travel: Temporary Residential Living, Extended Stays, and Hybrid Pricing for Mobile Targets

Odissey, Hotellerie, Insights, Tour Operators

From Bleisure to Work-Life-Travel: When Travel Becomes a Creative Ecosystem The transition from traditional business travel to bleisure was only the prelude to a deeper shift: the move toward work-life-travel. We are no longer dealing with a simple way of combining work and leisure, but with a true ecosystem of itinerant living. For digital nomads,…

Cities to Discover: When Small Capitals Become Cultural Bridges Between Europe, the Mediterranean, and the World

Air Transport, Destinations, DMC, Odissey, Tour Operators

There are cities that do not exist solely within their own geographies. Cities in which the perimeter does not define boundaries, but merely a point of departure. Urban spaces that cannot be explained by a map, because their identity moves along invisible routes, crossing histories, populations, cultural systems, and collective memories. These are bridge cities:…

The format that changes the rules when premium and low-cost are no longer enough

Odissey, Air Transport, Hotellerie, Insights, Tour Operators

For years, we have described the world of travel through a stark crossroads: on one side, low-cost, on the other, full-service. A choice that seemed forced, almost a natural law of the market. Yet, observing how people travel in 2025, this framework appears increasingly distant from reality. Today’s travelers move with a different sensibility: they…

Surgical roadshows: bringing the right product to the right cities with light and measurable formats,”

Air Transport, Hotellerie, Odissey, Tour Operators

commercial surgery is emerging as the new strategic approach in tourism B2B: less dispersion, reduced costs, and sharper, high-quality relationships.with an editorial angle oriented toward trend analysis and practical cases in the tourism B2B sector. I hope this can be useful, Dan, feel free to indicate any modifications or specific focuses. The new keyword is…