Living Segments: mixed families, active seniors, social solo travellers, designing proposals for real needs

Living segments in tourism are reshaping how we think about travellers, moving beyond fixed targets to reflect real, fluid identities and ways of living. Tourism must reflect the very heartbeat of society: language changes, relationships shift, identities are redefined and, with them, the ways of travelling. The year 2025 is one of these threshold moments.…

Argentina Travel Experience: A Continent Within a Nation to Be Lived All Year Round

Argentina travel experience is not simply about visiting a destination, but about crossing a living narrative that unfolds across landscapes, cultures and emotions. Argentina is a continent within a nation, capable of offering transformative journeys throughout the entire year, from the icy silence of Patagonia to the vibrant rhythm of Buenos Aires. There are countries…

Solar Eclipse 2026: Best Travel Destinations for Totality

Solar Eclipse 2026: Travel Destinations, Science and the New Frontier of Astrotourism

The countries that will experience the longest darkness of the century: itineraries of silence between desert, science, and collective wonder Solar Eclipse 2026 will be one of the most extraordinary astronomical events of the century, a moment in which the Earth pauses, the light fades, and humanity looks upward together. On 12 August 2026, the…

The lounge as an extension of the brand: wellness, productivity and community in service of the high-value traveler

The lounge as an extension of the brand: wellness, productivity and community in service of the high-value traveler

Airport lounge design is the place where a brand’s promises stop being slogans and become behaviour. It is the environment where time becomes a malleable resource, where attention recalibrates, and where the travel brand experience turns into reality. For high-value travelers, executives, creatives on the move, founders and trade buyers, the lounge is not an…

Global Overview: DMCs, Tour Operators & Tourism Trends — September–October 2025

Global Tourism Trends 2025 2025 marks the definitive post-pandemic recovery of global tourism, with expectations of sustained growth. Over 1.1 billion international tourists travelled in the first nine months of 2024, approaching a return to pre-COVID levels. Global spending in the tourism sector is estimated to reach $11.1 trillion by the end of 2025, setting…