Bhutan travel trade accessibility with Drukair Amadeus integration

Bhutan closer than ever: Drukair enters Amadeus and opens a new phase for the international travel trade

Odissey

A destination long defined by complexity Bhutan has always represented a destination that is both fascinating and complex. It attracts a refined and selective demand, often willing to invest time and resources to access an experience perceived as authentic and meaningful. For years, however, this appeal has been accompanied by structural barriers that limited accessibility.…

Italian outbound travel events 2026

Where the world meets: the events shaping Italian outbound travel in 2026

Odissey, Air Transport, DMC, Hotellerie, Tour Operators

The tourism trade calendar has become an operational map for those working in outbound travel. Events, workshops and B2B summits are the spaces where product, relationships and strategic vision take shape, well before journeys reach the market. For the Italian travel trade, navigating European and global appointments means deciding where to invest time, resources and…

Preparing for the Adventure When a “safe” destination stops being so: how the trade prepares travelers without extinguishing desire

Odissey, DMC, Insights, Tour Operators

In contemporary tourism, especially experiential and eco-oriented travel, the word safety no longer coincides with the absence of risk. It coincides with management capability. Even destinations perceived as safe, remote, or “protected” can quickly turn into complex contexts: an extreme weather event, a regional geopolitical crisis, a disruption of connections, a sudden tsunami. In these…

Hotel distribution networks 2026 model showing direct agreements and micro GDS in hospitality distribution strategy

New hotel distribution networks Direct agreements, micro GDS and community sales as structural alternatives to OTA dependency

Odissey, Air Transport, Hotellerie, Innovation, Tour Operators

New hotel distribution networks Direct agreements, micro GDS and community sales as structural alternatives to OTA dependency Online Travel Agencies such as Booking.com and Expedia continue to control a significant share of hotel bookings, reaching up to 70% of demand in some segments. The cost of this exposure is well known: high commissions, often between…

360° Photography and Video as New Grammars of the Travel Experience

Odissey, DMC, Hotellerie, Innovation, Tour Operators

In the narrative of travel, photography has always played a selective role. It has isolated fragments, chosen angles, and constructed visual hierarchies. Each image has implicitly declared a point of view, transforming the world into an observable and orderable field. The spread of 360° photography and video introduces a silent fracture in this model: it…