DMCs as cultural directors
The New Role of Destination Makers For a long time, DMCs were considered above all as operational machines: transfers, hotels,…
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Sauna rituals in Northern Europe: Tradition, Sociality and a New Culture of Wellbeing
In Northern Europe, the sauna is not simply a wellness treatment, but a profound cultural element that runs through traditions,…
Ai Travel designers
For a deeper look at how AI can move from generic travel suggestions to truly personalised itinerary design, download the…
Who really decides where we will fly tomorrow?
The Invisible Strategies Behind the Launch of a New Air Route A new route is one of the most sophisticated…
June 1st and the Living Memory of the Holy Family: Egypt as a Land of Hospitality, Spirituality, and an Interconnected Experiential Itinerary
Every year, on June 1st, the Coptic Church commemorates the entrance of the Holy Family into Egypt. The celebration coincides…
Agri-Food Landscapes
Peripheral Agri-Food Landscapes World Traces – Lesser-known cultures and territories Choosing to stay adjacent to a major destination, rather than…
The beauty that does not show itself and the secret rhythm of the travel experience
The beauty that does not show itself and the secret rhythm of the travel experience What remains of a journey…
The best memory of every trip does not exist
The best memory of every trip does not exist There is a question that runs through every travel story, often…
Supply chain in turbulence
Supply Chain in Turbulence How airlines can protect capacity, service quality, and margins in the era of high fuel costs…
Preparing for the Adventure When a “safe” destination stops being so: how the trade prepares travelers without extinguishing desire
In contemporary tourism, especially experiential and eco-oriented travel, the word safety no longer coincides with the absence of risk. It…
The destination begins where the event ends: the Olympics and tourism
The Olympic Games function as a gigantic accelerator of attention: in just a few weeks, they concentrate what a destination…
Prototyping the Destination: Territorial Living Labs Where Operators and Communities Co-Create New Travel Experiences
Prototyping a destination means changing one’s mental posture before changing tools. It means stopping the habit of considering territories as…
Greenland, where the world begins again at the margins
In Greenland, the journey begins before departure, when you realise that you are not purchasing a destination, but accepting an…
Travelling informed in order to travel protected: The strategic role of digital tools in outbound travel safety
In the contemporary lexicon of travel, the word safety is no longer confined to the idea of extreme risk or…
At the Heart of the Unexpected: Delays, Cancellations, and the Fragile Pact Between Airlines and Passengers
Flight delays and cancellations have once again exposed the structural fragility of global air transport, especially during peak travel periods…
Fair Supply Chain: responsible purchasing, contractual fairness, and transparency toward the customer
Some concepts seem simple when read, but become sinuous when brought into the real world. A fair supply chain is…
Hospitality as a language: words and gestures for inhabiting places with respect
Before every journey, there exists a small, original vocabulary. It is not a formal dictionary, but a set of sign-words…
Work-Life-Travel: Temporary Residential Living, Extended Stays, and Hybrid Pricing for Mobile Targets
From Bleisure to Work-Life-Travel: When Travel Becomes a Creative Ecosystem The transition from traditional business travel to bleisure was only…
Emotional Cartographies: When Storytelling Does Not Only Describe Places, but Builds Them
There are trips we remember for their coordinates, and trips we remember for their voices. Of the former, dates, kilometers,…
Regenerative tourism as R&D: pilot projects that balance guest well-being and ecosystem health
When people talk about regenerative tourism, it is often imagined as a refined label, a fashionable concept. But those who…
The format that changes the rules when premium and low-cost are no longer enough
For years, we have described the world of travel through a stark crossroads: on one side, low-cost, on the other,…
Living Segments: mixed families, active seniors, social solo travellers, designing proposals for real needs
Living segments in tourism are reshaping how we think about travellers, moving beyond fixed targets to reflect real, fluid identities…
Regenerative Tourism Destinations: Five Countries Redefining Authentic Travel for Italian Travellers
Imagine a rainforest covering much of the country, a transparent and wild Pacific coast, local communities welcoming visitors with a…
Happy Mistakes, the Unexpected That Changes Everything: Stories of Trips Better Than They Were Imagined
Happy mistakes in travel remind us that the most meaningful journeys often begin the moment our plans fall apart. When…
Captions That Open Worlds: Short Writing as a Critical Lever in Travel Publishing
Travel captions are not decorative text but critical levers in travel publishing, the place where images become language and emotion…
Solar Eclipse 2026: Travel Destinations, Science and the New Frontier of Astrotourism
The countries that will experience the longest darkness of the century: itineraries of silence between desert, science, and collective wonder…
The lounge as an extension of the brand: wellness, productivity and community in service of the high-value traveler
Airport lounge design is the place where a brand’s promises stop being slogans and become behaviour. It is the environment…
It’s Not a Discount, It’s a Promise: the Invisible Value in the Travel Proposal
When the client asks for a price, offer a vision There is a moment, at the agency counter or in…
Faroe Islands, tourism in dynamic balance: unruly beauty, vigilant community
There is an archipelago in the North Atlantic where light does not merely illuminate: it reassembles the landscape with every…
Reputation and Relaunch: Post-Conflict Strategies for Destinations
When the weapons fall silent, the margins remain: city edges hastily stitched, roads that recover traffic but not trust, words…
Unsent Postcards: Travel Archives & Narrative Tourism
Postcard 1 — Mount Rushmore, South Dakota Carlo buys a postcard at the exit of the visitor center and spends…
Tailor-Made Clouds: The New Luxury of Experiential Flying
In 2025, the airline industry is expected to generate approximately €843 billion in total revenues; the passenger component alone is…
Island Hopping in Greece: Light, Sea, and the Flow of Time
Amid the folds of the waves, Greece reveals itself as a mosaic of islands that are never mere dots on…
Four Cities Seen by a World Explorer
There is an imaginary traveler, with no name or age, who always carries a small, worn notebook. He does not…
The Journey is My Revolution: A Transformative Tourism Dialogue Inspired by Terzani
Introduction. Why speak of revolution when we speak of travel Traveling is not just moving: it is shedding one’s skin.…
Solidarity Travel: How the New Generations Are Redesigning Social Impact
There is a shift in perspective that makes no noise but moves mountains. It is not the usual promise of…
Touching the Earth to Tell Its Story: An auteur photographer explores the visual power of travel
There are places you simply pass through, and others that pass through you, leaving their mark like an invisible tattoo…
Cycling Through the Villages of Albania: The Other Mediterranean
There is a moment in the day when Albania reveals itself in its purest truth. It is when the sun…
Storyselling in Travel Agencies: How to Tell a Journey and Turn It into Desire
Emotional and Visual Narrative Techniques for the Point of Sale and Online Communication 1. Why Storytelling Is No Longer Enough:…
The Human Factor in Travel: Building Lasting Relationships with Local Supplier
Tips for Agents and Buyers Who Wish to Stand Out with an Empathic, Assertive, and Sustainable Approach In an era…
MICE Reloaded: The Return of Conferences and the New Centrality of Secondary Destinations
After the business travel crisis, the MICE sector is experiencing a rebirth driven by hybrid formats, sustainable venues, and experiential…
Interview with Flaminia Mantegazza Embassy of Brazil in Rome
Flaminia Mantegazza, born in Rio de Janeiro, is a key figure at the Embassy of Brazil in Rome, where she…
Eight Faces, One Italy on the Move : Their lives, dreams, and choices
They are not segments, they are people. They are not targets, they are souls on a journey. From an EY…
Sri Lanka, The Island That Learned to Tell Its Story: A Bridge Between Resilience and Rebirth
A country that has learned to rise on its feet Few nations have endured, within a few short years, the…
The Role of Joint Campaigns in Promoting New Destinations
In the global tourism landscape, strategic collaborations between airlines, tourism boards, and tour operators represent a key element in the…
The end of the Island Agency
In a market that increasingly demands agility, expertise, and adaptability, Italian travel agencies are responding with a new weapon: collaboration.…
The Narrated Identity of Destinations: Who Decides What You Are?
How the imaginary of a country is shaped—and what happens when the narrative needs rewriting “Iceland is the land of…
A Promising Year for Malaysian Tourism: An Interview
In a particularly promising year for Malaysian tourism, we met with Ms. Zalina Ahmad, Director of Tourism Malaysia in Paris,…
