SEO, GEO, AEO and proprietary data: building knowledge to be recognized in the travel narrative
SEO, GEO, AEO and proprietary data: building knowledge to be recognized in the travel narrative In contemporary tourism, the point…
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New hotel distribution networks Direct agreements, micro GDS and community sales as structural alternatives to OTA dependency
New hotel distribution networks Direct agreements, micro GDS and community sales as structural alternatives to OTA dependency Online Travel Agencies…
360° Photography and Video as New Grammars of the Travel Experience
In the narrative of travel, photography has always played a selective role. It has isolated fragments, chosen angles, and constructed…
Europe’s new digital frontier: the Entry/Exit System between security, experience and new operational responsibilities
In the European tourism lexicon, the concept of the border is changing its nature. From a physical line, it is…
Conversational interfaces that truly sell: from the bot to the assistant that knows the catalog
In travel, the difference between a “nice” chatbot and an assistant that truly sells comes down to one word: context.…
Payments that accompany the journey: split, wallets, BNPL and cross-border solutions
Travel payments are becoming an essential part of how we design, book and live our journeys, moving with us across…
Educating through travel: school programs and life-long learning that leave traces on territories
Educational travel is no longer a simple school trip or organised tour, but a journey that promises transformation and generates…
Culture of Data in Hotels: Dynamic Pricing, Living Segmentation, and Forecasting That Guides Decisions
Hotel data culture is reshaping hospitality, turning information into decisions and transforming hotels into living systems where every data point…
Open collab: when TOs, DMCs, universities and startups share data and prototypes to accelerate the offer
Open collaboration in tourism begins in moments where innovation is not born from an algorithm or a marketing plan, but…
Big Data and Ethical Tourism: What Boundaries, What Opportunities?
How big data influences tourism strategies and provides a useful basis for determining their success When Data Meets Desire There…
Reborn through Travel: tourism and rehabilitation pathways
Sometimes a journey is not an escape but a return: to life, to a body that starts responding again, to…
Sleeping in Adventure: How Lodges Redefine Experiential Tourism
At dawn, in the vivid green of Costa Rica’s rainforest, light filters through the leaves like a slow breath. The…
Tourism intermediation: the future of platforms
The rules of distribution are changing again. After the rebound that brought international arrivals back to pre-pandemic levels in 2024…
The Journey is My Revolution: A Transformative Tourism Dialogue Inspired by Terzani
Introduction. Why speak of revolution when we speak of travel Traveling is not just moving: it is shedding one’s skin.…
Emotional Revenue Management: When Data Meets Empathy
A Choice Not (Only) About Price, But About Relationships Every pricing decision includes a critical moment: the moment when numerical…
Digital Concierge: AI, Agents and Chatbots that are Changing Hospitality
How artificial intelligence is redesigning hospitality, from hotels to museums, from clinics to retail, transforming every interaction into a hyper-personalized,…
Flux Experience Travel Lab, The travel agent that materializes dreams and desires
You step across the threshold of a bright lounge that no longer resembles the classic travel agency. The counter has…
Eight Faces, One Italy on the Move : Their lives, dreams, and choices
They are not segments, they are people. They are not targets, they are souls on a journey. From an EY…
AI: Exceeding the Expectations of Those Who Travel
Tourism is undergoing an unprecedented revolution, driven by the widespread adoption of artificial intelligence by airlines, hotel chains, cruise lines,…
