MICE Reloaded: The Return of Conferences and the New Centrality of Secondary Destinations

Air Transport, DMC, Insights

After the business travel crisis, the MICE sector is experiencing a rebirth driven by hybrid formats, sustainable venues, and experiential models. The Rebirth of MICE: New Forms of Gathering The MICE sector (Meetings, Incentives, Conferences, and Exhibitions) has undergone a deep redefinition in recent years. After the long pandemic pause, during which events nearly came…

The Role of Joint Campaigns in Promoting New Destinations

Air Transport, Beyond Borders, Destinations, Insights, Tour Operators

In the global tourism landscape, strategic collaborations between airlines, tourism boards, and tour operators represent a key element in the success of emerging destinations. Through targeted co-marketing campaigns, these partnerships not only stimulate travel demand but also foster sustainable and inclusive tourism development, generating tangible benefits for local communities. But how are these collaborations structured,…

Welcome aboard

Air Transport, Odissey

Dear readers, Tourism has changed. It is no longer just an economic sector, but a constantly evolving ecosystem made up of innovation, new traveler needs, and business models that must quickly adapt to the times. In this ever-shifting scenario, Odissey Travel Magazine was born with a clear objective: to be an independent point of reference…