Surgical roadshows: bringing the right product to the right cities with light and measurable formats,”

Air Transport, Hotellerie, Odissey, Tour Operators

commercial surgery is emerging as the new strategic approach in tourism B2B: less dispersion, reduced costs, and sharper, high-quality relationships.with an editorial angle oriented toward trend analysis and practical cases in the tourism B2B sector. I hope this can be useful, Dan, feel free to indicate any modifications or specific focuses. The new keyword is…

Cultural and Economic Corridors in Tourism: How Routes Become Infrastructures of Relationship

Cultural Corridors and Economic Corridors: When Events, Exchanges, and Routes Become Infrastructures of Relationship

Air Transport, Beyond Borders, Odissey

Cultural and economic corridors in tourism are reshaping the way nations connect, transforming routes into real infrastructures of relationship where mobility, creativity, trade, and diplomacy converge. In this evolving landscape, Italy emerges as a strategic bridge linking continents through networks that unite cultural exchange, economic cooperation, and travel experiences rooted in long-term international dialogue.  In…

Happy Mistakes, the Unexpected That Changes Everything: Stories of Trips Better Than They Were Imagined

Happy Mistakes, the Unexpected That Changes Everything: Stories of Trips Better Than They Were Imagined

Odissey, Air Transport, Destinations, Insights

Happy mistakes in travel remind us that the most meaningful journeys often begin the moment our plans fall apart. When we stop chasing the perfect trip, we realise that life, outside our plans, breathes differently. An article by Russell Gephart describes the day he abandoned his obsession with flawless itineraries and chose to leave without…

The lounge as an extension of the brand: wellness, productivity and community in service of the high-value traveler

The lounge as an extension of the brand: wellness, productivity and community in service of the high-value traveler

Air Transport, Insights, Odissey, Tour Operators

Airport lounge design is the place where a brand’s promises stop being slogans and become behaviour. It is the environment where time becomes a malleable resource, where attention recalibrates, and where the travel brand experience turns into reality. For high-value travelers, executives, creatives on the move, founders and trade buyers, the lounge is not an…

Tailor-Made Clouds: The New Luxury of Experiential Flying

Air Transport, Insights, Tour Operators

In 2025, the airline industry is expected to generate approximately €843 billion in total revenues; the passenger component alone is projected to reach around €597 billion. Within this, the “premium” segment (First/Business, and partly Premium Economy) accounts for around 20% on a global average, at approximately €120 billion, with peaks in certain markets reaching even…

Airlines and Tour Operators: Between NDC, Disintermediation and Strategic Rebalancing – TAP’s Example

The Evolution of the Relationship Between Airlines and Tour Operators: Between Renegotiation and Co-Marketing

Air Transport, Tour Operators

In a rapidly transforming landscape, the relationship between airlines and tour operators is undergoing a true renegotiation: pressure toward disintermediation, massive adoption of technologies such as New Distribution Capability (NDC), shrinking traditional margins, and cost contraction. This scenario forces a reassessment of long-established operational models.   The Context: Disintermediation and NDC Airlines are increasingly focusing…